A 25-Year Celebration of Design
For 3daysofdesign 2024, Normann Copenhagen marks its 25th anniversary with an exhibition that delves into the core elements defining its past, present, and future. “ELEMENTS of Normann,” located at the brand’s seven-story HQ in Copenhagen, offers an insightful exploration of the fundamental elements that shape Normann Copenhagen.
“We began our journey 25 years ago, fueled by a shared passion for Danish design, quality, and craftsmanship. To celebrate this milestone anniversary, we are thrilled to present ELEMENTS of Normann, an artistically staged, sensory exhibition featuring a mix of our classic favourites and exciting new launches. This multi-layered journey through our past, present, and future captures the essence of Normann Copenhagen in an atmospheric and inspirational setting.”
– Jan Andersen & Poul Madsen, Co-founders and CEOs, Normann Copenhagen
Exploring the 7 Core Elements of Normann
Upon entering the first floor, visitors are greeted by “ELEMENTS of Staging“, showcasing a curated selection of products on layering stages, symbolizing Normann Copenhagen’s ongoing commitment to reinventing inspiring ways to present its designs. The space features a checkerboard flooring by BOLON, a Swedish brand specializing in innovative design-led flooring.
“ELEMENTS of Metallic” celebrates Normann Copenhagen’s longstanding affinity for working with steel, aluminum, and other metallic materials. Silver details take centre stage, reflecting a key aspect of the brand’s visual and material identity. A round hole in the wall offers a peek into the adjacent room, subtly referencing the brand’s philosophy of incorporating bold, unexpected elements.
“ELEMENTS of Colour,” true to Normann Copenhagen’s vibrant aesthetic, is a white space that serves as a blank canvas for a lighting installation. The installation bathes the room in various brand colours, paying homage to the company’s iconic tone-in-tone rooms with matching furniture.
“ELEMENTS of Togetherness” highlights Normann Copenhagen’s dedication to connecting people and spaces through design. The space features a conceptual dining setting, emphasizing the social significance of dining environments and their role in bringing people together. A curated selection of chairs represents the brand’s design journey.
The second floor opens into “ELEMENTS of Nature,” inspired by the recently launched Mat Chair collection. The space showcases Normann Copenhagen’s innovative approach to working with natural materials, presenting distinct areas dedicated to earth, air, and water. This exhibit reflects the brand’s commitment to exploring bio-based materials that challenge conventional thinking within the furniture industry, seeking solutions with a lower environmental impact.
“ELEMENTS of Wood” showcases Normann Copenhagen’s extensive use of wood across its furniture and accessories. This area presents an unconventional, sculptural compilation of both newly launched pieces and decades-long favourites, demonstrating the material’s versatility and enduring appeal.
“ELEMENTS of Innovation,” the pinnacle of the 25th anniversary exhibition, highlights the innovative production techniques and circular materials used in the popular Bit collection. This space reflects Normann Copenhagen’s ambition to challenge conventional production methods and materials, exploring more circular design solutions. An abstract Bit landscape provides an intriguing, unconventional display of the product and its story.
A Commemorative Tribute
To commemorate its 25th anniversary, Normann Copenhagen has partnered with esteemed Danish artist, Tine Bek. Visitors can take home a limited-edition anniversary poster featuring Bek’s photographic artwork “Copper Stain,” celebrating the intersection of furniture, architecture, and art that has always defined the brand.
An Immersive Experience at our HQ
The “ELEMENTS of Normann” exhibition is open to all throughout 3daysofdesign and will remain open throughout 2024 at the Normann Copenhagen HQ. Situated in the heart of Copenhagen, just 100 meters from Strøget, the city’s main shopping street, the exhibition offers an immersive and inspiring experience, making it a must-visit destination for design enthusiasts.
Address:
Normann Copenhagen HQ
Niels Hemmingsens Gade 12
1153 Copenhagen
(Open Mon – Sat weekly)
Visit our Hong Kong Showroom
From now to 31 Jul, 2024, enjoy up to 30% off on any combo of Sofa or Lounge Chair + Coffee Table or Side Table. To view the full collection of Furniture, Lighting, and Accessories by Normann Copenhagen in Hong Kong, visit our showroom at 102-103 Ruttonjee Centre, 11 Duddell Street, Central, Hong Kong. Contact us today via WhatsApp or email for expert guidance on selecting the perfect furniture for your home or project.
