Buying furniture in Hong Kong can be an enjoyable but overwhelming task, especially when faced with countless options. To make the process easier, it is important to start by knowing what you’re looking for and what suits your needs and style preferences. Having a good understanding of different furniture styles and design philosophies will greatly assist in narrowing down your choices. If you’re interested in modern designer furniture and Scandinavian design, this blog will enlighten you on the evolution of these styles over time. 

Danish Modern design, also known as Scandinavian design, emerged in the mid-20th century and has since gained worldwide recognition for its simplicity, functionality, and timeless appeal. This design movement has influenced countless designers and brands over the years. One such brand that has successfully embraced the Danish Modern tradition and infused it with a contemporary twist is Normann Copenhagen. We will explore the essence of Danish Modern design, how Normann Copenhagen has utilized this tradition to create their unique pieces, and how the brand’s design aligns with the needs and preferences of Hong Kong customers.

Understanding Danish Modern Design

One of the key figures in Danish modern furniture design is Hans Wegner, who is known for his iconic chairs such as the Wishbone Chair and the Shell Chair. Wegner’s designs often feature organic shapes and a focus on ergonomics. Another prominent designer in Danish modern furniture is Arne Jacobsen, who is famous for his Swan Chair and Egg Chair. Jacobsen’s designs are characterized by their sculptural shapes and use of innovative materials. Other notable designers include Finn Juhl, Borge Mogensen, and Poul Henningsen. Each designer has their own unique style, but they all share a commitment to functional and timeless design.

Danish modern furniture design gained popularity in the 1950s and 1960s and continues to be highly sought after today. Its timeless aesthetic and focus on craftsmanship have made it a staple in both residential and commercial interiors around the world. In addition to its visual appeal, Danish modern furniture is often made from natural materials such as leather and wood, with an emphasis on craftsmanship, quality, comfort, and ergonomics. The attention to detail and high-quality materials used in its construction ensure that these pieces can withstand the test of time.

Off chair Normann copenhagen

Room 606, Radisson Blu Royal Hotel (Jacobsen’s original design)

Some Signature Furniture Pieces of Danish Modern Design

1. The Egg Chair: Designed by Arne Jacobsen in 1958, this iconic chair features a curved, organic shape and is often upholstered in luxurious leather.

Off chair Normann copenhagen

2. The Wishbone Chair: Designed by Hans J. Wegner in 1949, this chair is known for its distinctive Y-shaped backrest and elegant, minimalist design.

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3. The Swan Chair: Also designed by Arne Jacobsen in 1958, this chair features a fluid, sculptural form and is often upholstered in plush fabric or leather.

Room 103

4. The Poul Henningsen PH Lamp: This pendant lamp, designed by Poul Henningsen in the 1920s, features multiple shades that diffuse light evenly and eliminate glare.

Pind Cafe

5. The Finn Juhl Chieftain Chair: Designed by Finn Juhl in 1949, this chair is characterized by its sculptural, organic shape and use of luxurious materials like leather and wood.

Pind Cafe

Normann Copenhagen’s Modern Interpretation

Normann Copenhagen, a contemporary Danish design brand founded in 1999, has successfully embraced the Danish Modern tradition and transformed it into their own distinctive style. The brand’s philosophy revolves around creating innovative and original designs that challenge traditional norms and push the boundaries of design.

One of the key ways Normann Copenhagen interprets Danish Modern design is by incorporating a contemporary twist to their furniture pieces. While staying true to the principles of simplicity and functionality, the brand adds a touch of modernity through the use of lively colors, unconventional shapes, and unexpected materials. This fusion of traditional and contemporary elements creates a unique aesthetic that appeals to a wide range of design enthusiasts.

The brand’s commitment to sustainability is another aspect that sets Normann Copenhagen apart. In line with the Danish Modern tradition, the brand prioritizes the use of high-quality, durable natural materials that can stand the test of time – creating pieces that can be passed down from one generation to another. They also strive to minimize waste and environmental impact throughout the production process, ensuring that the items are not only visually appealing but also eco-friendly.

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Bit Stool made of recycled materials

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Allez Chair made of recycled materials

Space Efficiency – a factor to consider for Hong Kong Homes

One of the key reasons why Danish Modern design resonates with Hong Kong customers is its space-efficient nature. Normann Copenhagen understands the challenges of living in a compact city and creates furniture pieces that maximize space without compromising on style. Their Form Chair, for example, features a sleek and compact design that can fit seamlessly into Hong Kong’s relatively small living rooms or dining areas. The Bit Stool is another versatile piece that can serve multiple purposes, making it ideal for Hong Kong homes where every square inch counts.

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Iconic Pieces penned by Simon Legald

Normann Copenhagen’s furniture collection showcases their approach to Danish Modern design. One of their iconic pieces, the Form Chair, exemplifies this fusion of tradition and contemporary style. Designed by Simon Legald, the Form Chair combines sleek lines and organic shapes with a molded plastic shell, creating a visually striking and comfortable seating option.

The Bit Stool, also created by Simon Legald, is another notable piece worth mentioning. It is a versatile and visually appealing stool that offers numerous possibilities for use in your home. Whether you need a pedestal for a floral arrangement, a side table for a lamp, or extra seating for unexpected guests, Bit can fulfill all these roles. Inspired by clear-cut shapes like monoliths and columns, this stool design is both bold and practical. Despite its straightforward and utilitarian appearance, the Bit Stool features a pixelated surface composed of small fragments of 100% recycled household and industrial plastic. Through a specific process involving the heating of plastic fragments to a melting point of 120°C, the material can be repeatedly reused and reheated without any change to its properties. This unique approach results in a stool design that boasts a distinctive thickness and composition, ensuring that each Bit is truly one-of-a-kind.

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Form Chairs in various congurations

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Bit Stools in various colors


Normann Copenhagen’s ability to reinterpret Danish Modern design in a contemporary way is a testament to their innovative approach to furniture design. With their space-efficient designs, contemporary aesthetics, commitment to sustainability, and focus on functionality, Normann Copenhagen has successfully made Danish Modern design relevant to the unique needs and preferences of Hong Kong customers. Whether you’re looking to maximize space, add a pop of color, or embrace an eco-friendly lifestyle, Normann Copenhagen offers a range of options that cater to the discerning tastes of Hong Kong customers.

To view the full collection of Furniture, Lighting, and Accessories by Normann Copenhagen in Hong Kong, visit our showroom at 102-103 Ruttonjee Centre, 11 Duddell Street, Central, Hong Kong. Contact us today via WhatsApp or email for expert guidance on selecting the perfect furniture for your home or project.

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